Grapear Co. is the marketing agency I founded and run with a few of my buddies in SF and we recently completed our first campaign with Uncle Boy's, a true pillar of the Inner Richmond district of San Francisco.

At Grapear, our goal is to tell your story. The centerpieces of this campaign was a short film documentary that I directed, shot, and produced called "The Uncle Boy" which told the inspiring story of the owner, a special gentleman known as "Jon Blessed." In wake of the pandemic, we wanted to change how communities interacted with merchants and boost in-store conversions. The video led a complete rebrand of Uncle Boy’s logos, menu, & outdoor dining layout.  The film was viewed over 20k times across platforms and was picked by the University of San Francisco Instagram (23.5k followers) and radio station 102.5 KXSF which led to a renewed interest in Uncle Boy’s. They experienced an immediate increase in revenue with sales up 25% across the board since the video went online in July 2020. 
I hope you enjoy watching it as much as I am grateful to have had the opportunity to work with Jon in telling his story. -ST
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